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Holiday parade marches through downtown

GTNS photo by Isaac Hamlet

From Olds came Celenia Browning, her daughter, Luciana and her daugher’s best friend Lucy who attended the parade and waited to see Santa for Holiday on Main in Mt. Pleasant.
GTNS photo by Isaac Hamlet From Olds came Celenia Browning, her daughter, Luciana and her daugher’s best friend Lucy who attended the parade and waited to see Santa for Holiday on Main in Mt. Pleasant.
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The Grinch had free rein in downtown Mt. Pleasant Thursday as he and Cindy Lu Who took the streets during the Mt. Pleasant Holiday Parade. For half an hour, the Dr. Seuss character ran amok in Pleasantville until Santa Claus came to town.

The holiday parade kicked off Main Street Mt. Pleasant’s Holiday on Main event.

After this — first Mt. Pleasant Holiday parade — Santa and the Grinch were available for photos and the for the annual Holiday on Main.

“The gist of it is we have a theme that’s ‘Join us in Pleasantville,’” said Kristi Ray, the executive vice president of the Chamber Alliance. “We start the parade with the Grinch and Cindy Lu Who — and the parade tells the story that the Grinch is coming and then Santa comes in at 5 p.m., and saves the day and everything’s Pleasant in Pleasantville again.”

Not just Mt. Pleasant; Henry County gathered in downtown Mt. Pleasant to witness a parade. This is the first time the county has held a holiday parade which led directly into Holiday on Main. Representatives from surrounding cities were included in the parade, such as Wayland Mayor Greg Rich as well as local businesses

Attendees included Celenia Browning from Olds, her daughter, Luciana and her daugher’s best friend Lucy. “It was good,” Lucy and Luciana agree in unison, just as they declared their favorite part was “Santa Claus!”

Also there was Kaleb Upton, a student at Mt. Pleasant Middle School, one of the people attending. His favorite feature of the parade was were the members of the armed forces who started off the parade, partially because he’s thinking of joining the Army.

Amy Mabeas ran the Tiger Spirit pop-up store, a vendor for Iowa Wesleyan memerobilia, which opened the same day as the parade. The store will remain open Thursdays and Fridays, 9 a.m. to 6 p.m. and 9 a.m. to 1 p.m. on Saturdays until Dec. 22. The store was opened to capitalize on the heavy foottraffic Holiday on Main provides.

“I just dreamed this up a bout a week ago, so it was a mad rush to get it setup,” she said. “I was just trying to brainstorm a way to get more of our brand out there.”

Though Mabeas herself wasn’t involved with the parade itself, Iowa Wesleyan admissions councilors rode through it in a golf cart.

Following the parade, The Grinch and Santa took pictures with the kids.