October proclaimed Healthiest State Month

DES MOINES — Gov. Kim Reynolds declared October as Healthiest State Month in a proclamation signing Monday. Iowans will join together all month to celebrate 5-2-1-0 Healthy Choices Count! — a scientifically-proven method that helps keep kids stay healthy by focusing on the importance of good habits.

“Healthiest State Month is a way for all Iowans — whether at school, work, or at home in their communities — to practice building the healthy habits,” said Gov. Kim Reynolds. “We can all serve as healthy role models for Iowa’s future generations.”

During the first week of October, thousands of Iowans from across the state participated in the Healthiest State Annual Walk, as a reminder to get one hour of physical activity every day.

The remaining weeks in October will focus on the other healthy habits promoted by the 5-2-1-0 Healthy Choices Count! program:

Oct. 8-12: Five or more fruits or vegetables

Oct. 11: Iowa Local Food Day

Oct. 15-19: Two hours or less of recreational screen time

Oct. 22-26: Zero sugary drinks

Celebrating Healthiest State Month is fun and easy. Toolkits are available at for schools and child care centers, communities, workplaces and health care sites.

The tool kits are free, downloadable and individualized for each sector. The tool kits contain weekly activity ideas, communication templates and sample social media posts. Additional free resources can also be found on the Healthiest State Month website including social media graphics, posters, printable activity sheets and weekly newsletters for your site.

The Healthiest State Initiative is hosting a social media contest to cheer on Iowans as they participate in Healthiest State Month. Schools, child care centers, health care sites and communities are invited to use the hashtag #HealthyChoicesCount to highlight their 5-2-1-0 activities on social media.

Sites that post at least once per week will be eligible to win one of four 5-2-1-0 themed prizes. The four winners will be announced at the 5-2-1-0 Healthy Choices Count! Summit on Oct. 30. Learn more or register for the summit at: